1. Save the evidence
Before anything changes, screenshot the copy: profile, posts, name, follower count, and the date you’re looking. Save the links. Then gather your own record: when your channel launched under the character’s name, your earliest posts, and anything showing people know the character as yours. Dates matter.
2. Use the platform’s own tools
TikTok, YouTube and Instagram each have reporting options for impersonation and intellectual property. That’s usually the fastest first step. Follow their process and keep copies of what you submit.
3. Don’t go to war in the comments
It’s tempting to call them out publicly. It usually doesn’t help, and it can backfire. Keep your energy for the steps that work.
4. Understand what protects what
- The look of the character. AI-generated images may have limited copyright protection. That’s a developing area, and we won’t make promises about it.
- The character’s name and mark. A trademark is about a name or mark used to brand goods or services, like the channel your character runs. If the copier uses your character’s name to brand their account, the trademark question is the relevant one.
The full split: copyright vs. trademark for AI characters.
5. Find out where your character’s name stands
The free check needs two things: the character’s name and the link to its channel. It reads five rows, one at a time:
- Name clearance. A search of the USPTO’s live trademark records for the same name, names that contain it, and one-letter-off spellings.
- Channel live and branded. Is the channel public and posting?
- Name on the profile. Does the channel page show the name branding the show?
- Mark on the profile. Is the character’s mark in the profile image or header, not only inside clips?
- Generator terms. A dated copy of your image tool’s commercial-use terms.
You get one of three answers: File now, Intent to use (the name looks clear but the channel isn’t live yet), or Do not file yet, with the row that held it and what to fix.
Sometimes the name that blocks you isn’t the copier’s at all, but an older registered mark. A real do-not-file example.
Whether you have a claim against the copier is a question for a lawyer. CharacterGuard can’t answer it. Attorney review ($199) will send your built kit to our attorney for trademark consideration once an attorney has joined; their own fee, if any, is paid to them directly.
6. Keep an eye out going forward
PromptPatrol ($39/month) is CharacterGuard’s clone-watch. Today it watches new USPTO filings every week for your character’s name, names that contain it, and close spellings, and sends a note even when nothing turns up. Face watch is coming soon; it isn’t part of PromptPatrol yet.
What we can’t do
We don’t file trademarks, we’re not a law firm, and we don’t give legal advice. Nobody can promise a registration; the USPTO decides. What we can give you is a clear, honest starting point.
Getting copied can feel personal, especially when the character started as something you made for fun. The steps above are meant to get you from panicking to handled, without rushing into anything. Next: protect your AI character’s name, or read about AI influencer trademarks.
Questions
- Can I make the copier take their account down?
- Start with the platform’s impersonation or IP reporting tools. Whether you have any legal claim is a question for a lawyer. Attorney review ($199, joining soon) can send your kit to an attorney, whose fee, if any, you pay directly.
- Does trademarking my character’s name stop copies of the image?
- Not necessarily. A trademark is about the name or mark used to brand your channel. The image is a separate copyright question.
- I got copied but my channel is brand new. Is a trademark worth it?
- Run the free check. If the channel isn’t live yet it will say “Intent to use”; if something blocks the name it will say “Do not file yet” and what to fix.
- Can CharacterGuard file for me fast?
- No. CharacterGuard doesn’t file and isn’t a law firm. The Lock kit ($249) gets your character’s name, mark and channel record ready; an attorney decides what to file, and the USPTO examines it. Attorney review ($199) sends your kit to an attorney, whose own fee, if any, you pay directly. It’s joining soon.
- What’s PromptPatrol?
- PromptPatrol is CharacterGuard’s clone-watch, $39/month. Today it watches new USPTO filings each week for your character’s name, names that contain it, and close spellings. Face watch isn’t part of it yet. Cancel online any time; it runs to the end of the month you paid for.